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Foreign trade market demand picked up, imitation linen, suede and other diversified home textile products into "black horse"!

Affected by the new crown epidemic, the global economy has been depressed and the market demand has dropped sharply. In the situation of poor environment, textile and clothing enterprises also suffered a huge earthquake. Since the beginning of this year, there have been numerous closures of garment enterprises in the world, including upstream trade and weaving enterprises. Orders have been cancelled frequently, production and sales are difficult to be leveled, and grey cloth inventory has reached a new high. Polarization has been formed in the textile market, especially in the post epidemic era.

At the same time of worrying about the prospect of the clothing industry, the home textile market, as a "black horse", has performed well. Especially after entering August, compared with the clothing market which only has outstanding seasonal products such as elastic fabrics, the home textile market is much better.

Most enterprises have stable orders and diversified hot selling products

From the sample enterprises collected by China silk capital network, there are two-level differentiation phenomenon in the domestic textile enterprises in the current market, but they are not as prominent as the clothing market. From the survey of enterprises, reaction into August, home textile market turned better enterprises still exist.

However, some enterprises admitted that the situation has not improved significantly in the near future, especially in the aspect of foreign trade. Orders are issued slowly and large orders are difficult to be realized. The foreign trade market is more serious in the United States.

General manager Xu of the trading company said that the recent orders were not optimistic. He said: "we mainly make imitation hemp and corduroy products, but the stock of trading companies is not much. However, due to the epidemic situation, the main foreign trade markets this year have done very little, especially in the United States. There are basically no large orders. And the domestic market is more saturated, customers are difficult to find, are some small orders, ten thousand rice orders are big orders. "

"The current order situation is still not greatly improved, mainly due to the problem of our customer group. The epidemic situation in the United States is serious, and the trade relations between China and the United States are relatively tense, so there are basically no orders."

From the feedback of the above enterprises, it is not difficult to see that the domestic trade market is relatively stable, but its share is still small. The foreign trade market has been recovering slowly. Although the order volume is relatively scattered, the foreign trade market has shown signs of improvement, and the European and American orders are relatively concentrated. Of course, there are also some enterprises that can not receive orders. Xiaobian thinks that this is also a normal phenomenon. After all, each enterprise has different customer groups and different demands.

The price of home textile products decreased, but the profit was not much different from that in previous years

The low price of raw materials is also one of the topics mentioned this year. The fluctuation of raw material price is obvious, and there has been a downward trend, resulting in the price of grey cloth has been difficult to rise. As can be seen from the table below, from January this year to now, the prices of various polyester filament products have dropped by more than 26%. At the same time, home textile products also decreased to varying degrees, but most enterprises reported that the profit situation remained good, basically no significant decline, mainly stable.

General manager Jiang, who specializes in corduroy, imitation linen and suede, also said: "although the order of home textile is a little worse than that in previous years, it is still no problem to break even though the price has indeed decreased. The main reason is that the price of raw materials is cheaper. Corduroy and imitation linen are 0.5-0.8 yuan / m lower than in previous years, but the profit situation is not much different from that in previous years. "

According to the survey, the home textile market is much better than the clothing market this year. The reasons for this phenomenon are as follows:

01 the production capacity of home textile market is smaller than that of clothing market

Compared with the clothing products, the market threshold of home textile products is higher, and the production capacity is relatively small. Therefore, when the clothing products are unsalable, the home textile market as long as the market is loose, the goods will be more obvious.

02 steady development of real estate

The overall impact of the epidemic on the sales price of the real estate market is limited, and the house price recovers very quickly. Especially in the major central cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong, their housing price resilience is very strong, and the performance of the Yangtze River Delta and Dawan district is also very strong. After a brief decline in real estate sales, the repair speed is very fast, exceeding everyone's expectations. Therefore, the demand for home textile products is also more extensive.

03 the demand of home textile is higher than that of clothing

This year, many foreign clothing enterprises closed down, and clothing shops were not allowed to open during the epidemic. However, many large supermarkets were still open during the epidemic, so their sales did not decrease much, so there was still a certain demand for home textile products. In particular, the reason for the rapid use of home textile products by foreign residents has been accelerated.

Now it has entered September, double 11, double 12, Christmas season stock is near at hand, how to develop the home textile market remains to be seen. Although market participants believe that the market situation will not be better than in previous years due to the second outbreak of the epidemic in many countries, from the perspective of domestic trade, according to the sales data of e-commerce season in previous years, this year's home textile products may also be driven by a wave.

The textile industry has brought a ray of warmth to our textile industry.