Global market demand has not yet recovered, how much impact does the clothing and textile industry h
Global market demand has not yet recovered, how much impact does the clothing and textile industry have?
Since the outbreak of Xinguan epidemic and its continuous spread, the global textile output and order volume have been falling, and the retail turnover has dropped sharply, which may continue to be a long-term downturn. From January to April of 2020, the total export volume of China's textile and clothing was 70.139 billion US dollars, a year-on-year decrease of 10.49%. At this stage, the decline level of China's textile and clothing export is basically the same as that in 2009 after the financial crisis, and the whole industry will continue to bear pressure in the future.
The sharp weakness of clothing consumption demand in the international market directly leads to the product structure of China's textile and clothing export. Although some European countries have gradually relaxed their control policies and the global supply chain shows signs of recovery, on the whole, the negative impact on the industrial chain is inevitable. Since the beginning of this year, China's textile and clothing exports have shown an obvious "increase in textile and clothing" characteristics, and the proportion of clothing exports fell to less than 50% for the first time in many years.
It is undeniable that the potential impact on the textile industry is immeasurable due to the repeated outbreaks. Looking at the initial stage of the epidemic, most enterprises and factories were faced with shutdown and production stoppage. Maintaining economic stability has become the primary task of the country and the textile and garment industry. At the same time, enterprises should provide basic living security for the workers who have lost their economic resources, so as to reduce the impact of the epidemic. At the beginning of returning to work, all walks of life increased production and construction efforts to restore economic and social order. However, the epidemic situation in some major countries and regions in the world has not been effectively controlled, and various barriers have been gradually set up among countries, and the enterprises returning to work will face new problems and challenges.
As the world's second largest economy, China's foreign trade industry has developed rapidly. However, under the influence of the global epidemic situation, foreign trade orders have been reduced or even cancelled, so many foreign trade enterprises are at a loss. For enterprises, there is no market, no profit, which means that facing the embarrassing situation of "business is loss", they have to choose to stop work again after returning to work, or even go bankrupt.
In the face of the global economic downturn and the difficult survival of enterprises, how should the major enterprises in the clothing industry analyze the situation and make scientific decisions based on the overall environment and their own conditions, so as to pave the way for the survival and development of enterprises? In this regard, the reporter visited several large-scale international garment production factories and conducted in-depth discussion.
The first is the production order of the enterprise itself, which is also the most important link in the survival of the enterprise. Can raw materials be maintained sufficient and stable during the outbreak? Can employees return to work smoothly? Can we keep the production process without loopholes and stable quality? These are the most severe challenges for the survival of enterprises, and the best way is to further improve their own industrial chain. As an international garment production group, lidafone global Holding Co., Ltd. said that in this epidemic situation, its Jiafeng fashion industry chain mechanism has played a significant role, covering all aspects from raw materials, processing, production to sales, so that in the face of the global economic downturn, enterprises can firmly grasp all aspects of clothing trade To avoid excessive impact from upstream and downstream industries. At the same time, with the strong strength accumulated over the years and the ability to adapt to the situation in the face of challenges, enterprises can timely adjust their strategies and deployment under the challenges, smoothly return to work and production, and the economy develops stably and orderly. When the market starts again, a complete supply chain can provide customers with the products and services they need at the first time.
An effective way for enterprises to face economic downturn is to think about it. Due to the impact of the environment, many types of goods or sales models are no longer popular with the public, once the lack of market, the survival of enterprises will naturally face challenges. In this case, enterprises should adapt to the circumstances, give full play to their own advantages, and combine with the market trend under the "new normal" after the epidemic, which has become the choice of more and more enterprises; osef garment, which mainly focuses on the processing of outdoor functional clothing, combines its own advantages in the plant area and meets the needs of global epidemic prevention, and adds special functional clothing production lines such as civil protective clothing The survival crisis, and even ushered in a new opportunity and vitality.
Similar to industrial transformation, marketing transformation is also a desirable idea. With the aggravation of the global epidemic, the sharp decrease of international market and the obstruction of foreign trade industry, the role of industrial transformation alone is not obvious. With the general improvement of the income level of domestic residents, the efficient promotion of national targeted poverty alleviation, the obvious trend of consumption channels sinking, the consumption potential of the third and fourth tier and lower urban and rural markets has been continuously released, and the popular consumption has increased rapidly. At this time, considering that the transfer of foreign trade to domestic sales is a good opportunity for development, textile and garment enterprises can make greater efforts to develop the domestic market and expand the strength of enterprises, so as to smoothly get through the difficulties.
Under the influence of globalization, the slightest change of global economy may have an impact on enterprises. Therefore, we should strengthen our own strength, be good at analyzing the economic and market situation, adjust in time, adapt to the new environment, and be prepared for various possible changes, so as to survive in a dangerous situation.
No matter domestic or international, all the markets are in chaos. Where is our polyester yarn textile factory going?