The first "cloud" in the Canton Fair, textile and clothing orders attracted attention
The first "cloud" in the Canton Fair, textile and clothing orders attracted attention
On June 15, the 127th Canton Fair opened, and 50 virtual exhibition areas launched all-weather online promotion, procurement and docking, and online negotiation services. This is the first time in 63 years since the Canton Fair was held to move to the cloud as a whole. During the 10-day exhibition, the first products of the global and Canton Fair are on display. Many "three self and one high" products are presenting a "feast" made in China for global purchasers.
From the first launch of the online Canton Fair in 2003 and the first establishment of a transnational procurement platform, to the first import exhibition area in 2007 to increase the import function, to the special establishment of a brand exhibition area in 2008, it has now developed into a platform with comprehensive functions. With Tencent cloud's global application, the fair can cover infrastructure in 26 geographical regions on five continents and support nearly 10 million people from all over the world to attend online meetings at the same time.
Every year, there will be a large number of textile and garment enterprises participating in the fair. I believe that this year's Fair will provide more exhibitors with more space after the full use of online docking. As a result, the attention of all parties in the market has soared in the near future. It is found on the official website that thousands of textile and clothing exhibitors have added exhibits. According to the previous investigation of the downstream textile enterprises, since the outbreak of the overseas epidemic, foreign trade orders have been greatly reduced. Up to now, although domestic consumption has gradually recovered, high count yarn and export orders are still relatively small. The Canton Fair has become a great opportunity for these enterprises to get back orders in autumn and winter.
From the perspective of participating enterprises, Shandong, Hebei, Jiangsu, Zhejiang and other places all have enterprises, some of which have not participated in textile enterprises in previous years, but also appear in the list this year. Every year during the exhibition, there will be some new products on display. In the same way, this year's exhibition will hold about 60 online new product release activities, focusing on displaying the latest products of high-quality enterprises, and new textile and clothing products are bound to appear on the stage. The development of Canton fair not only provides a broad exchange platform for Chinese enterprises, but also an important window for the world to understand the advanced level of Chinese textile and clothing. In the statistics of attendance over the years, the number of overseas purchasers can reach about 200000, which is an important channel for domestic and foreign enterprises to meet customers and expand international market. Before the epidemic has been completely controlled, new measures such as online consultation and docking will provide more convenient and efficient support for purchasers and exhibitors; at the same time, it can also provide online docking opportunities for domestic purchasers and one-stop contact with global high-quality exhibitors.