The impact of the epidemic on Guangdong's clothing industry may last until August
The impact of the epidemic on Guangdong's clothing industry may last until August
On the afternoon of March 25, at a press conference on epidemic prevention and control held by the Information Office of the Guangdong provincial government, bu Xiaoqiang, President of the Guangdong clothing industry association, said that the clothing industry in Guangdong was greatly affected by the epidemic this year.
"Due to the warm winter of 2019, which has resulted in the increase of winter clothing inventory, and missed the peak season of spring clothing sales due to the delayed opening of the epidemic, the delayed resumption of production will continue to affect summer sales." Bu Xiaoqiang told China Economic Weekly that the impact of the epidemic on the industry may last until August.
In response to these difficulties, Guangdong clothing industry association has always been playing a role of bridge and link. On the one hand, it guides market operators to reduce rent, on the other hand, it guides clothing merchants to develop new marketing mode.
According to bu Xiaoqiang, at present, Guangzhou Baima clothing market, Guangzhou textile trading Park, red cotton international fashion city and new China Building and other market operators have introduced their own market rent reduction and other preferential policies. The online consumption promotion platform of "reading goods" proposed by the association has launched more than 300 representative clothing brands in Guangdong. In the next step, version 2.0 will be launched to link professional clothing market merchants, Guangdong clothing industry cluster manufacturers, export enterprises of foreign trade base, etc.