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The war of bankruptcy and liquidation of foreign service enterprises continues to spread, and the domestic textile enterprises have already started the "self rescue" mode!

On July 8 (US Eastern time), 200 year old American men's wear brand Brooks Brothers filed for bankruptcy and sought protection from creditors. It is "one of the few national chains that produce clothing in the United States.". Since its birth in 1818, it has provided clothing for 40 US presidents, including Lincoln, Roosevelt, Nixon, Kennedy, Bush, Clinton, Obama and trump.

In fact, other clothing companies are struggling after the outbreak of the epidemic.

Men's wear sales fell 74% from a year earlier between April and June, global data retail said in a report on Wednesday. If the epidemic situation is not improved, the life of American enterprises is becoming more and more difficult. Since this year, several famous clothing retail brands have applied for bankruptcy.

Foreign retail brands shine "red card", domestic and foreign trade textile enterprises are OK?

I believe everyone also found that entering the second quarter, whether on the market or on the website are full of "difficult to do textile clothing" information. Experts also pointed out that the current overseas epidemic situation is still repeated. In the past two weeks, the number of new cases in 42 of the 50 states in the United States has increased. The market is worried that the surge of cases in the United States and other places may trigger new blockade measures, which will further curb the demand for domestic textiles.

However, from the current situation, after the suppression of low demand in the early stage, textile foreign trade orders are still recovering slowly in the epidemic situation. "Recently, we have received several orders of false twisted silk fabrics sent to Vietnam, and the single quantity is quite considerable." "Foreign orders are recovering," said Yang, a trader in Wujiang

Another related salesman of an integrated industry and trade enterprise that produces rayon rayon and other air-jet fabrics also said that in July, the inquiry and sample of foreign orders were still in progress, "although the order volume is not large, the foreign orders are starting to move slowly!

From the market survey, since May, with the recovery of overseas economic activities, some orders cancelled in the early stage have been restored, and new orders have been issued. The foreign trade market as a whole shows: Although there is no bright spot, but barely survive! For textile enterprises, the current market can be described as uneven, both the enterprise sales downturn, but also business sales are not popular.

Why are there two different outcomes in the same world?

Natural selection, survival of the fittest, self-help is very important!

The epidemic situation in foreign countries has aggravated global concerns, and the demand has dropped sharply, and foreign trade orders have almost stopped. Facing the increasing stock of grey fabric, many textile owners are looking for different survival modes

1. Transfer inventory to finished goods in stock, faster capital flow

"Spot supermarket" is a popular concept in recent years. Due to its fast delivery speed and strong flexibility, it is favored by small batch orders. Since last year, the productivity dividend brought about by environmental protection has been exhausted, and many manufacturers have begun to enter the cumulative inventory cycle. At this time, some enterprises with sufficient capital will not choose to sell goods at a low price immediately, or choose to turn these stocks into spot stocks and seize the market in the spot mode.

"This year, grey cloth and dyeing costs are relatively low, so we sell Chunya textile in the warehouse as spot goods. On the one hand, in order to reduce the inventory, on the other hand, it is also because the cash settlement of the spot payment makes the funds return quickly." One in charge of both Henan and Shengze weaving mills said, "this is also to adapt to the fast and fast rhythm of the domestic market, making trading more convenient and fast. At present, it has a certain effect."

2. Transfer export to domestic sales and make up for the short board of domestic trade

Looking at the whole industry, the boss of foreign trade has been under greater pressure this year. From the outbreak of the domestic epidemic at the beginning of the year to the failure to ship goods in time to the outbreak of the overseas epidemic, and the cancellation of orders, the foreign trade boss suffered a lot in the first half of the year. With the disappearance of foreign trade orders, more and more export-oriented enterprises switch to domestic trade to make up for the loss of overseas market.

"Since the second quarter, we have been studying the domestic market and developing products suitable for domestic trade. Originally, our super fine denier nylon is the cold proof fabric that foreigners like, but the domestic market is inclined to super fine denier Chunya spinning. Therefore, we adjusted the production capacity of our products to adapt to this market. At present, our orders are saturated, which can be said to make up for the loss of orders caused by the epidemic." Wujiang area a main super fine Dan series of Wang said.

In addition, the State Council has also issued a series of policies and measures to stabilize foreign trade, including supporting export to domestic sales, helping enterprises seize the market and grasp orders, and striving to minimize the impact of the epidemic on foreign trade. Whether it is forced by the epidemic situation or carried out with the support of the government, many people in the industry are eager to try the transformation of domestic trade, and some achievements have been made.

afterword 

However, as long as the global market of textile products will continue to increase in advance, many enterprises will be able to make a good decision as long as the number of products is increased! The same is true for polyester yarns.