China's textile industry breaks through the "new consumption" to seek new life
China's textile industry breaks through the "new consumption" to seek new life
China, novel coronavirus pneumonia, Tianjin, May (Xinhua) Mao Zhenhua (reporter), on the one hand, should deal with the pressure of rising costs of labor and raw materials. On the other hand, we must break through the dilemma of "pure foreign trade + foundry". As a traditional Chinese industry, how to upgrade and upgrade the textile industry after the outbreak of the new crown pneumonia is a difficult problem at present. 21. Facing the opportunities brought by "new consumption", in recent years, China's textile industry has been actively seeking changes in the whole industrial chain from production to sales, and the road of growth has become wider and wider.
Tianjin Taida clean materials Co., Ltd. is one of the earliest manufacturers of melt blown non-woven materials in China. In response to the epidemic, the company worked hard day and night to fight in the front line, and its production of mask filter materials accounted for almost one third of the country. In the view of Xie Jingwei, deputy general manager of the company, behind TEDA's clean strength and anti epidemic, it is the accumulation of these years.
"We have been committed to the research of new textile materials, new processes and new technologies, and have made breakthroughs in the structure of superfine fibers and the composite technology of materials." Xie said.
Shandong is a major province of textile and garment industry in China. In recent years, Shandong Province has taken digitization, networking and intelligence as its main direction and technological transformation as an important way to comprehensively promote the digital transformation and intelligent reconstruction of the textile and garment industry.
According to the data from Shandong Provincial Department of industry and information technology, today, there are more than 2000 sets of industrial robots in service in Shandong textile and clothing industry, which are in the leading position in the manufacturing industry of the whole province. Leading enterprises such as Vosges, Ruyi, kangpinna, handu clothing and happy home textile have begun to transform from intelligent manufacturing to intelligent service.
"New technology has become a new force for industrial growth." Wu Mingfeng, general manager of Vosges Group Co., Ltd., said that only when textile enterprises integrate into the tide of intelligence can they usher in new development opportunities.
Digital transformation and intelligent reconstruction are the general trend of the development of textile industry. In this situation, the docking between e-commerce platform and textile enterprises has become increasingly close. In December last year, under the leadership of Gaomi municipal government of Shandong Province, Vosges group joined hands with pinduoduo, a social e-commerce platform, to accelerate the transformation and improve production capacity through pinduoduo's "new brand plan".
Pinduoduo vice president Jing ran said that the plan is a systematic platform for pinduoduo to focus on the growth of domestic small and medium-sized micro manufacturing enterprises. It will support thousands of factories, provide research and development advice, big data support and flow tilt for enterprises, and help them accelerate the realization of intelligent transformation.
"It's the right time for intelligent technology to boost the transformation of the textile industry." Xia Changliang, President of Tianjin University of technology, believes that strengthening technological innovation and transformation of textile industry to intelligent manufacturing and green manufacturing will not only help the healthy development of the industry itself, but also promote employment and stimulate consumption.
Under the power of intelligent technology, the sinking trend of textile market is increasingly prominent, and the new blue ocean shows consumption potential.
"In recent years, great changes have taken place in rural consumption, the proportion of basic demand for food, tobacco and alcohol has been gradually reduced, and the home furnishing, education, entertainment and other aspects have been continuously improved, which provides a broad market space for the textile home furnishing industry." Liu Yanfei, vice president and Secretary General of home textile and home furnishing Committee of China Textile Business Association, believes that consumers will pay more attention to quality in the future under the premise of pursuing material benefits. Especially in the third, fourth and fifth tier cities, the changing textile industry will do more.
At the same time, c2m mode is expected to reshape the production and consumption pattern of textile industry. C2m mode refers to the industrial customization mode that the user directly connects the manufacturer, which is based on the Internet, big data, artificial intelligence and other modern technologies, through the automation, customization, energy saving and flexibility of the production line, and produces personalized products according to the order requirements. In the textile industry the first mock exam is coming true from the dream.
Fan Jianyong, director of the center for industrial and Regional Economic Research of Fudan University, pointed out that relying on social e-commerce platform, c2m model is more operable. Taking pinduoduo as an example, based on social algorithm, it classifies consumer groups, improves the accuracy of push, compresses the intermediate supply chain channels, and realizes the direct connection between producers and consumers.
"C2m mode puts forward higher requirements for e-commerce and entity manufacturing enterprises." Jingran also believes that, driven by the demand for "new consumption", e-commerce platforms should extend to the back-end, and explore more high-quality enterprises and goods in the upstream of the supply chain; manufacturing enterprises should further reach the front-end, and launch more differentiated goods that accurately meet the demand for "new consumption".
Whether it is market subsidence or c2m mode, it actually coincides with China's supply side structural reform. Relying on the new business form and new mode, the new consumption demand of the textile industry has been excavated to realize the de stocking and de capacity, and to force the enterprises to optimize the production and cost structure.
In the view of global competition, the upgrading and reconstruction of textile industry has become an inevitable trend. The industry is looking forward to accelerating the transformation of the textile industry as a whole and constantly meeting the people's growing needs for a better life under the guidance of intelligent transformation.